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Luxiona es en

Maria Cristina Tommasini
Milano
Domus Magazine

Parla con lei

Inout is a normal lamp, “super normal” as Jasper Morrison would perhaps say, because its shape exactly reproduces that of the “typical lamp”. Do archetypes have to be “trivial” to be recognised for what they are? Normality provides security, but by itself it is no guarantee of quality. Where is the extra thing that marks the difference? What is it that makes an object a best-seller? Maybe the innovative method of production (rotomoulded polyethylene)? But what does the average consumer know about this technique that, these days, is the basis of many very successful design products? They don’t need to know anything about it. On the other hand, they appreciate the results when they are of high quality. And this lamp is. You feel the urge to touch it, to take it in your arms and put it where you most like it: inside or outside, precisely. There is substance in this familiar shape because there is no need to show people how it works, that’s immediately understood. Inout has a shade that is in the shape of a truncated cone that works perfectly for all the classical declinations of a lamp: a hanging model and table-top version. As in all families appearances can be different, but similar. The one I prefer is tall, very tall: two metres and fifteen centimetres tall. The standing version is a kind of large plant (almost a tree) beneath which you can lie down, which you can ask for protection, which you can even talk to. Sooner or later the Inout will reply. I’m sure of it.

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